the girls who made it in life Max's Homemade Cupcakes is a cupcake franchise founded by an awesome baker, Max Black and business genius, Caroline Channing.

Plain cupcakes without any icing or frosting can keep for up to a week on your kitchen counter, but iced cupcakes, or those with a sweet filling, will only last 2-4 days. Cupcakes topped with buttercream or other dairy ingredients need to be stored in the fridge and can last for 3-5 days refrigerated.

If you're making cupcakes for an event, the ideal length of time is one to two days before. However, if you store cupcakes in an airtight container, they can last up to five days. Cupcakes that have a filling or are decorated with icing will last only 2-4 days.

In simpler words, it started to become popular in 1919 when the company Hostess began mass-producing them.